New to GEO (generative engine optimisation)? Here's how to actually get cited by ChatGPT, Perplexity, and Gemini, not just ranked by Google.
A few years ago, GEO “ranking on page one” was the whole game. Now there’s a second game running alongside it, quieter, less measured, but growing fast: getting cited inside an AI chat response instead of showing up as a blue link at all. Someone asks ChatGPT a question, gets a synthesized answer with a few sources listed underneath, or none at all, and never opens a single website. That’s the moment generative engine optimization is built around.

If you’ve been treating this as just SEO with new branding, it’s worth slowing down. The mechanics behind how ChatGPT, Perplexity, and Gemini decide what to cite are different enough from traditional ranking factors that a dedicated approach actually pays off. Here’s a practical starting point.